Summary
- Southwest Airlines is solidifying its commitment to the Mile High City by becoming the official airline partner of the Denver Nuggets and Colorado Avalanche.
- The partnerships transcend the arenas and deal with community involvement and uniting people around common causes.
- Fans can expect player appearances, digital content, and community events with the partnerships.
Dallas-based Southwest Airlines is gearing up for the upcoming basketball and hockey seasons, revealing last week that it has change into the official airline of the Denver Nuggets and Colorado Avalanche. The partnerships were announced during a recent employee-centric event in Denver, Colorado.
With the carrier already being the official airline partner of the Colorado Rockies, the 2 latest partnerships showcase the carrier’s commitment to the Mile High City. Moreover, Southwest will probably be a presenting sponsor of the Nuggets and Avalanche.
The third sports partnership in Denver
Southwest’s Vice President of Marketing, Jonathan Clarkson, spoke concerning the latest partnerships.
“From the hardwood to the ice rink, we’re thrilled to welcome the Nuggets & Avalanche into our partnership family. Partnering with these two winning franchises enables us to share our Mile High Heart in support of the community’s passion points.”
Photo: Southwest Airlines
Clarkson also mentioned that the partnerships transcend the venues where the teams play, saying they’re community-focused and intended to unite people.
the Vice President explained.
Sharing the LUV
The low-cost airline said fans could possibly be looking out for player appearances and digital content throughout the upcoming season and occasions where the Nuggets and Avalanche will join together with the community in Denver. Southwest will even partner with Kroekke Sports Charities for the community events to support the Avalanche’s Charity Brunch and other charitable events by the Avalanche and Nuggets.
Based on the airline, Kroenke Sports & Entertainment (KSE) is an ownership, entertainment, and management group. The group’s charity initiatives strive to serve the community through education, health, fitness, athletic programs, and direct aid. The Nuggets and Avalanche are included in KSE’s portfolio of skilled sports teams.
said Michael Ceilley, SVP of Partnership Marketing & Media Sales at KSE.
Photo: Denver International Airport
Ceilley said Southwest works as a fantastic partner, considering the airline has an analogous approach to KSE, which deeply cares about employees, customers, and communities. The SVP explained that KSE looks forward to advancing its community-oriented partnership over the following several years.
Other highlights
With its latest partnerships, Southwest will even change into the inaugural presenting sponsor of the Nuggets for his or her Mile High City Nights platform and the brand new presenting sponsor for the Avalanche’s Division Rivialy Nights series. Moreover, the airline plans to host multiple sweepstakes opportunities that can allow local fans the possibility to see their teams play at away games courtesy of Southwest.
The airline has grown significantly at Denver International Airport (DEN) in recent times. DEN is Southwest’s most-served airport by seats, with a complete of three.4 million across 80 routes through the first quarter of this yr.