Summary
- Southwest Airlines partners with DreamWorks Animation’s upcoming film “Trolls Band Together”, aligning with its mission to create memorable journeys.
- The Trolls-themed livery on the Boeing 737-700 aircraft features vibrant colours and characters from the movie, each on the outside and interior.
- Southwest Airlines builds excitement for the movie release through in-flight entertainment, themed giveaways, and sweepstakes for patrons.
The world’s largest low-cost carrier, Southwest Airlines, unveiled a Trolls-themed livery on considered one of its Boeing 737-700 aircraft. The carrier declares its partnership with DreamWorks Animation’s musical franchise, “Trolls Band Together”. Southwest is celebrating the brand new partnership by emblazoning Trolls characters from the forthcoming movie on the outside and interior of the aircraft. The colourful rainbow colours of the Trolls characters and unique textual fonts stand out on Southwest’s true blue livery. Trolls-themed images are also featured on window shades contained in the 737 cabin.
The brand new partnership
Southwest Airlines partners with DreamWorks Animation’s (DWA) upcoming film “Trolls Band Together”. The film is predicated on the reunion of Trolls characters with their long-lost relations. The plot of the movie resonates with the airline’s core business – to let travelers embark on memorable journeys with the airline.
Photo: Southwest Airlines
The Managing Director of Communications at Southwest Airlines, Brandy King, expressed his enthusiasm for the brand new partnership with DWA. King said in an announcement,
“Southwest celebrates travel and meaningful connections made along the way in which, which is at the middle of the ‘Trolls Band Together’ partnership and a core storyline of the film. Because the airline with Heart, we’re inspired by the uplifting mantra of the film and value the chance to take our Customers to their version of a ‘higher place,’ whether that is home to see family or setting out on their very own recent adventure.”
Photo: Southwest Airlines
The themed livery features a few of the characters from the movie emblazoned towards the aft of the fuselage on either side. The design also includes the title of the film “Trolls Band Together”. Within the cabin, themed images of the characters, together with the movie title, are pasted on window shades. The movie is about to release in theaters on November 17.
Photo: Southwest Airlines
The soft product
The exciting recent hard product is definitely going to catch the eyes of the observer on the skin and passengers within the cabin. But that shouldn’t be all Southwest has to supply. The airline also features its partnership through in-flight entertainment and themed giveaways each in flight and on the airport.
Photo: Southwest Airlines
The airline is constructing excitement amongst its travelers in the times leading as much as the movie release by featuring two previous movies from the franchise, “Trolls” and “Trolls World Tour”. The airline will feature an exclusive video commemorating its partnership with the upcoming edition “Trolls Band Together”. Southwest also enables movie enthusiasts to enter sweepstakes to win a roundtrip ticket to Los Angeles and tickets to see the movie.
Photo: Southwest Airlines
Weekly deliveries of recent Boeing 737s
The airline is busy taking deliveries of recent Boeing 737 MAX 8 jets almost every week. Earlier this week, the airline achieved a serious milestone, taking the delivery of its one thousandth Boeing 737 aircraft. The one-aircraft type fleet operator showcases its commitment towards Boeing and the 737 product line. Southwest is the biggest operator of the 737 family, with nearly 900 aircraft in its fleet and over 450 in Boeing’s order book.
What are your thoughts on the Trolls-themed livery on considered one of Southwest’s Boeing 737s? Are you a fan of a Trolls franchise? Tell us within the comments section.