Summary
- easyJet Holidays launches Christmas-themed beachwear inspired by festive holiday sweaters.
- 17% of Brits plan to travel to warmer climates for Christmas, prompting the creation of beach-friendly attire.
- The gathering, created in collaboration with Burt Soul, will go on sale for £19.99 ($25) and is comprised of recycled fabrics.
easyJet, the UK (UK)-based low-cost carrier and holiday offer provider, announced that it would sell Christmas-themed beachwear. The ethos behind the brand new clothing line got here because the airline revealed that, in keeping with recent research, 17% or one in six Brits plan to travel to warmer climates over the subsequent month.
Holiday merchandise
In accordance with a press release from easyJet Holidays, they’ve introduced their first clothing collection. easyJet Holidays, founded in November 2019, is the vacation branch of the low-cost carrier. The unique collection by easyJet Holidays was inspired by trendy, classic Christmas sweater designs.
Photo: easyJet Holidays
With tens of millions of Brits scheduled to travel abroad to a hotter climate to have fun Christmas, easyJet Holidays conducted a study of two,000 Brits where they found that just about half (47%) prefer to spend Christmas in warmer climates. The survey, which OnePoll conducted in November 2023, also found that 37% of Brits traveling this holiday season said the festive holiday sweaters are too hot to wear at sunny winter resorts across Europe. This data prompted easyJet Holidays, the fastest-growing holiday operator in the UK, to create beach-friendly attire using designs from festive holiday sweaters.
The gathering is obtainable in three styles: a sun-kissed Santa, a sunbathing snowman, and a browsing reindeer. Furthermore, the gathering was made in collaboration with British apparel and fashion brand Burt Soul, and all items are made using recycled fabrics. In accordance with easyJet Holidays, the limited collection will go on sale at 12:00 GMT on Monday, December 11, on the easyJet Holiday Store on Etsy and the easyJet Holidays website. For many who cannot make the primary drop, don’t worry because there will likely be a second drop via the identical website every week later at 12:00 GMT on Monday, December 18. The beachwear apparel will cost £19.99 ($25), and the value will likely be redeemable on future package holidays with easyJet.
Nigel Jarvis | Shutterstock
In celebration of the brand new clothing launch, Matt Callaghan, Customer Director at easyJet Holidays, commented:
“We all know that increasingly more of our customers are heading on a Christmas getaway as it might provide higher value than staying within the UK, but that they are going to miss the festivities back home. That is why we have decided to launch our brand recent Christmas knit themed beachwear collection, made entirely of recycled materials, for those going abroad to maintain the festive traditions we love alive.”
Increased capability this winter
The brand new winter collection by easyJet’s holiday business comes because the airline anticipates a 15% capability growth this winter. As such, the Luton-based low-cost has added 12 recent routes for the winter season from the UK across Finland, Egypt, Iceland, and Switzerland. easyJet just isn’t alone as fellow ULCC Ryanair has bolstered services out of the UK to holiday destinations across Europe and North Africa with seven recent routes and thirty additional frequencies this winter season.
Photo: Markus Mainka | Shutterstock
There are expected to be 300 million more airline seats this winter, in keeping with aviation analytics provider OAG, as more people look to travel for the vacations. This has been especially prevalent for European low-cost carriers as bookings have continued upward for easyJet and for the TUI Group, which, like easyJet, operates each a vacation travel agency and an airline. The TUI Group reported that resulting from the market’s increase in travel worldwide, there was a major uptick in travel and books for the winter season.