IAG Introduces Advertising Firm for Brands Seeking Traveler Access
International Airlines Group has announced an advertising firm intended to connect businesses and brands with travelers.
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International Airlines Group (IAG) announced a new advertising firm designed to give businesses and brands access to travelers. The reported potential audience is 122 million travelers.
Key details
- IAG is the parent company of British Airways and Iberia.
- The new firm is intended to offer businesses and brands access to travelers.
The headline reports a potential audience of 122 million travelers.
Why it matters
IAG owns British Airways and Iberia, connecting the new advertising business with two airline brands. The reported audience figure gives businesses a measure of the traveler reach the firm aims to offer.
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