airBaltic Is Now Using AI To Support Its Marketing Strategy

The national air carrier of Latvia, airBaltic, has just announced that it is going to utilize artificial intelligence (AI) technologies in its marketing strategy. It is going to also implement it into select parts of its operations to enhance efficiency. Airline executives consider that up-and-coming AI technologies will help the airline revolutionize its operations in every department enabling it to expand its operations further. Implementing these technologies will put the airline on the forefront of airline optimization alongside several other airlines.

Unique marketing strategy

For years, firms worldwide have experimented with using AI technologies for marketing purposes. Nevertheless, a lot of these experiments have paid off in recent months as AI has been proven effective at generating and enhancing successful marketing campaigns. Having seen this recent success, airBaltic is seeking to take full advantage of this recent resource by shifting its entire marketing technique to revolve around AI.

Photo: Vincenzo Pace | Easy Flying

The airline is currently working on its newest ad campaign, which might be powered by AI. The sales campaign often known as “Planies Crazy Deals” might be the primary the airline will release that has been created using AI. The campaign will feature an animated plane from the airline’s NFT collection. Marketing experts at airBaltic have utilized Microsoft Bing’s Image Creator for this campaign. The image creator runs off of an AI generator often known as DALL-E, which was created by OpenAI. The airline hopes that the brand new ad campaign might be successful and the primary of many AI-powered campaigns.

Implementing AI into all operations

While airBaltic has plans to implement AI into all of its operations, it is going to take time before the technologies could also be rolled out to each sector. Nevertheless, the airline has begun utilizing AI with software development along with its marketing campaign. Software developers on the airline now use GitHub Copilot, an AI technology that helps them write code more efficiently by providing context-aware code completions. Airline executives claim this might be a game changer in helping the airline stay ahead with its software development as it is going to help developers complete work faster.

Photo: Bjoern Wylezich | Shutterstock

One among the byproducts of the airlines’ software developers being more efficient has been the creation of SkyTalker, an in-house chatbot. SkyTalker is designed to assist airline employees organize, view, and utilize company documents faster and more efficiently. The service does so by assisting employees find clear and comprehensive answers to their questions by acting as a sophisticated search feature on the corporate’s database. The advantages of this service are most prolific in the shopper service department, where customer support representatives are capable of find information faster than ever before.

The President and CEO of airBaltic, Martin Gauss, shared the next in regards to the implementation of AI,

“By implementing AI capabilities, goals to offer a seamless customer experience and improve efficiency for our employees. The tools, described below, not only contribute to the corporate’s growth but in addition could aim to determine recent industry standards. It’s a vital condition for us that the airline stays on the forefront of modern technologies, repeatedly testing and implementing recent and diverse AI-driven solutions.”

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