Summary
- Air India’s latest inflight safety video beautifully blends essential safety information with India’s wealthy cultural diversity.
- Indian classical dances like Bharatnatyam and Kathak are used to creatively show various safety instructions onboard.
- Titled ‘Safety Mudras,’ the video was conceptualized by Prasoon Joshi and showcases the storytelling ability of Indian dance forms.
On Friday, the twenty third, Air India released its latest inflight safety video, designed to maintain passengers engaged by showcasing a lot of India’s classical dances and art forms while providing essential safety information.
The interaction between safety and culture
Dances have served as a type of storytelling up to now, and these Indian classical dances showcase the identical storytelling ability. The video features eight different Indian dance forms from across the country: Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha.
Campbell Wilson, Chief Executive Officier and Managing Director of Air India, spoke concerning the video:
Each dance is choreographed to a particular safety instruction. Bharatnatyam is used to depict the seatbelt safety and cabin baggage instructions. It’s followed by Kathakali and Mohiniyattam, which express the prohibition of smoking and using electronic devices onboard.
Photo: Air India
Kathak shows passengers where to search out emergency exits and the way to use oxygen masks. Next, Bihu and Ghoomar dancers show using the protection jacket. Finally, Gidda dancers show passengers where they will find their safety cards.
Concerning the video
The video is titled ‘Safety Mudras.’ Mudra is a Hindi word that translates to ‘gestures,’ while some mudras involve the whole body, they’re primarily done with the hands and fingers. These hand gestures are one in all the more distinguished features in most Indian classical dances.
A team of talented and recognized individuals from India who’re all heavyweights of their respective fields produced the video. The important credits of the video go to the next:
- Conceptualization: Prasoon Joshi of McCann Worldgroup India
- Music: Shankar Mahadevan
- Director: Bharatbala
- Director of Photography: Marc Koninckx
- Choreographer: Brinda Master
Photo: Air India
Prasoon Joshi, also a celebrated author and lyricist, spoke about how he got here up with the thought for the video:
Air India will first showcase the video on its Airbus A350 aircraft with high-definition in-flight entertainment systems. It’ll be progressively adopted fleetwide in the longer term.