Summary
- United Airlines has prolonged its partnership with Sesame Workshop to support children in need worldwide through the ‘Welcome Sesame’ initiative.
- The carrier will match the primary a million miles raised through its ‘Miles on a Mission’ platform.
- Welcome Sesame provides essential care and education to children impacted by crises, aiming to support their critical early learning phase.
United Airlines has prolonged its partnership with Sesame Workshop to support children in need worldwide. The carrier will highlight the ‘Welcome Sesame’ initiative in September and match the primary million miles raised this yr.
United and Sesame Street to assist children
Over September, United will highlight Welcome Sesame through its ‘Miles on a Mission’ platform – Welcome Sesame is a support initiative launched by non-profit Sesame Workshop, best generally known as the creators of , to supply essential care to children impacted by crises.
Josh Earnest, SVP and Chief Communications Officer, commented,
Photo: United Airlines
Welcome Sesame states that there are over 400 million children worldwide affected by violent conflicts, with over 43 million of those forcibly displaced. The campaign will provide education and caregiving to children during their critical early learning phase through its beloved Sesame Muppet characters. Sesame Workshop maintains a presence in over 150 countries worldwide, “.”
How will it work?
For those unfamiliar with United’s Miles on a Mission, it’s a crowdsourcing platform that enables MileagePlus members to donate miles to charities and non-profits. The airline recently made the platform more accessible to charities by extending the length of campaigns from 30 days to 90 days, and lowering the minimum miles threshold.
Photo: United Airlines
On this campaign, United has agreed to match the primary a million miles. The partnership comes ahead of National Preparedness Month in September, which goals to focus on the importance of emergency preparedness.
Extending the partnership
United and Sesame Workshop first collaborated earlier this yr after United named Oscar the Grouch – a famous Sesame Street character who lives in a bin – as its first ‘Chief Trash Officer’. Oscar has since appeared in over 30 original pieces of content to construct awareness about sustainable aviation fuel (SAF).
Sesame Workshop President Sherrie Westin said,
United also recently released a Sesame Street-inspired Kid’s Travel Kit, featuring fun activities like coloring booklets, puzzles and mazes. Who knows if we’ll see more of the likes of Elmo, Cookie Monster and friends in future United initiatives.
Have you ever ever used United Airlines’ Miles on a Mission platform before? Do you’re thinking that more airlines must have similar initiatives? Tell us within the comments.