A well-liked hard seltzer brand is giving recent intending to the term “pop-up bar” with a zero-g twist that might have its fans popping up and down and in every which way this summer.
Truly, the hard seltzer line from the identical brewery as Samuel Adams, is launching this 12 months’s “seltzer season” with what it has billed as “the first-ever zero-g drinking experience:” the Truly Zero Gravity Bar. The brand is stocking a chartered parabolic flight — the identical type used to coach astronauts to be prepared to work in microgravity — with a wide range of its hard seltzer flavors. Five winning fans and their guests will then have the chance to see how “Frivolously Implausible” drinking Truly might be when floating weightless.
“In celebration of our newest Frivolously Implausible brand platform, it only made sense to go above and beyond with the world’s first-ever Truly Zero Gravity Bar,” said Matt Withington, director of selling at Truly Hard Seltzer, in a press release. “There is no higher method to remind fans that drinking Truly must be light, fun and joyful than literally defying the laws of gravity with a Truly in hand.”
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To make sure, it’s physics that make this experience possible. The jet that Truly has hired, Zero-G Corp.’s “G-Force One,” is a specially modified Boeing 727 that’s piloted through a series of sweeping, roller coaster-like parabolas high within the sky. Because the plane reaches the highest of a crest and plunges back toward Earth, the passengers contained in the jet are in free fall. Without wind resistance, though, those inside within the aircraft experience the feeling of floating in zero-gravity.
To achieve access to the “most exclusive mile-high hard seltzer bar in history,” Truly drinkers can now visit TrulyZeroGravityBar.com and share why drinking Truly makes them feel “Frivolously Implausible.” Submissions can be judged on imagination, originality and, most significantly, their love for Truly and desire to experience the Truly Zero Gravity Bar.
Five winning fans and their guests can be chosen to win a reservation on the chartered Truly Zero Gravity Bar flight scheduled for Aug. 28 from Long Beach, California. Those chosen may also receive two nights of lodging, $500 spending money and a post-flight reception at Truly’s “home of innovation,” Truly L.A.
Entry in the competition is open through July 24, 2023, to all U.S. residents who’re 21 or older.
“At Truly, we consider in embracing the lighter side of life, whether that is crafting probably the most refreshing flavors or creating unforgettable, unique drinking experiences for our fans,” said Withington.
Entrants who are usually not chosen to fly with the Truly Zero Gravity Bar can still experience the “Frivolously Implausible” lighter side of life with Truly this summer and beyond, with a variety of recent styles including the brand’s first spirits-based seltzer, Truly Vodka Soda, the limited-edition Red, White & Tru Truly Hard Seltzer mix pack and recent Truly Flavored Vodka flavors, Blood Orange and White Peach.