Summary
- LIFT Airlines surprised passengers with a fashion show at 36,000 ft, featuring South African brands and models.
- Passengers on the morning flight between Johannesburg and Cape Town also received special gifts like roses and chocolates upon arrival.
- LIFT has a track record of hosting live shows on flights, including performances by musicians and comedians.
On February 14, unsuspecting passengers onboard LIFT flights to and from Cape Town were treated to an exclusive onboard fashion show and special gifts because the airline looked to spread love and cheer while supporting local brands. This will not be the primary time the carrier has hosted a live show on flights between South Africa’s most famous cities.
Love was within the air… literally!
LIFT, already famous for its surprise onboard experiences, treated its customers to yet one more live show onboard two flights between Johannesburg and Cape Town. The airline held a fashion show at over 35,000 ft in collaboration with Proudly South African, the country’s official ‘Buy Local’ campaign. Nevertheless, it was not all in regards to the glitz and glam.
Photo: LIFT
On the morning service, passengers received roses and chocolate upon arrival on the airport. Based on Flightradar24, flight GE111 departed Johannesburg OR Tambo (JNB) at 09:41 local time and arrived at Cape Town International (CPT) at 11:32. The flight was operated with LIFT’s Airbus A320, registration ZS-GAS, which includes a special Disney livery.
Photo: Mpho Ramathikithi | ZCMC Media
With a distance of about 686 NM (1,271 km) between the 2 airports, the flight typically takes about 1 hour and 50 minutes. After the aircraft had reached its cruising altitude, the aisle changed into a catwalk as models showcased various fashion items designed by South African corporations.
Photo: LIFT
Koop Studio showcased its luxury sleepwear, while MAXHOSA Africa presented its modern, classy knitwear collection. Later, Johannesburg-based Scalo graced the aisle with a memorable red-carpet ensemble. Pictures and videos shared by passengers on X (formerly Twitter) showed various models walking up and down the aisle.
One other fashion show for returning customers
While many passengers went their way after disembarking in Cape Town, LIFT was not done yet. The mood was the identical for the evening flight (GE134) to Johannesburg. As seen on Flightradar24, GE134 departed the ‘Mother City’ at 19:10, arriving in Johannesburg at 20:48 local time.
Photo: LIFT
This service saw Biji La Maison presenting its designs for special occasions, while Plus Fab showcased its fashion, specially tailored for modern-day plus-size women. Ezokhetho also got here onto the scene, showcasing its contemporary African luxury. Speaking in regards to the importance of this occasion, Proudly South African Chief Marketing Officer Joyful MaKkhumalo Ngidi said,
“Possibly, this yr, we could do things in another way by deciding to romance our economy to create a meaningful day and month. By actively looking for and supporting locally manufactured goods and services, we’ve taken a step further in positively contributing to the economy and creating an environment that advantages our family members immensely as we’ll witness unemployment declining.”
Photo: LIFT
Ngidi hopes that the showcasing of South Africa’s fashion industry on an aircraft might be remembered by the passengers for some time. He added that this experience was essential for Proudly South African, helping to make sure that its Buy Local campaign stays relevant, relatable, and exciting.
3 Years Old: South Africa’s LIFT Has Now Carried More Than 2 Million Passengers
LIFT has grown over the past few years to develop into a reliable domestic airline.
Considered one of many onboard live shows
The ‘Fashion Show within the Sky’ comes about 4 months after LIFT hosted one other live show at 36,000 ft. Last October, passengers were treated to a silent disco onboard two flights between Johannesburg and Cape Town. The show featured South African musician Zolani Mahola, the voice behind the LIFT Anthem. This was also a part of the airline’s mission to support local talent.
Photo: LIFT
On other flights up to now, the carrier welcomed the Cape Town Opera during their national tour of Mozart’s Le Nozze di Figaro, in addition to Zimbabwean artist Divine Mahara, who launched his first album mid-flight during LIFT’s first silent disco. It also had comedian Schalk Bezuidenhout perform a skit onboard one in every of its domestic flights.
What do you’re thinking that of this story? Were you furthermore may treated to a surprise on Valentine’s Day? Please share your thoughts and experiences within the comments!