Emirates has just announced that Hollywood actor Penelope Cruz might be featured in a series of ads set to release this summer. The airline will launch the brand new ad campaign because it races to secure a bigger portion of the international air travel market. It hopes the campaign will attract latest customers to its ticket counters as demand for air travel expands at a historic rate. Emirates executives anticipate that Cruz will resonate with many viewers worldwide, giving it the boost it’s searching for as it really works to enhance its inflight passenger experiences.
Recent ad campaign
The brand new ad campaign is a component of the airline’s larger “Fly Higher” initiative. Through the initiative, Emirates has been working to enhance its inflight experiences, and it wants the world to know that. One in every of the airline’s most up-to-date ad campaigns has been centered around the long-lasting frequent flyer Gerry the Goose. While the airline has stated that the campaign has been relatively successful and well-received by the general public, it’s trying to shake up its promoting strategy by taking the celebrity spokesperson route.
The brand new advertisements featuring Cruz will first air in June on television services. The commercials have been filmed in English and Spanish in hopes that they may resonate with a bigger population, further increasing demand for Emirates flights. While the advertisements will differ, all of them share the common theme that “travel will not be just concerning the end destination; it is also about the way you get there.”
Each ad might be relatively short, conveying a straightforward message concerning the enjoyable and opulent experiences awaiting travelers on any Emirates flight. A lot of the videos will depict Cruz traveling in business and top quality seats while having fun with the airline’s unique offerings. Oscar-winning director Robert Stromberg has directed the short videos. Stromberg has worked closely with Emirates staff and executives to be sure that the advertisements will perfectly capture the extent of comfort and luxury the airline is trying to portray.
Because of the combined efforts of Stromberg and the video production team, the airline believes the brand new commercial campaign will stand as a testament to the airline’s commitment to comfort and luxury. The Senior Vice President of Brand and Promoting at Emirates, Richard Billington, shared that the airline has taken great pride in creating these advertisements and believes it has chosen the proper spokesperson to represent its “Fly Higher” campaign. Billington stated,
Emirates is all about Flying Higher, where the journey to your destination matters as much because the place itself. We maintain every detail within the Emirates experience and wanted a brand ambassador who reflects the Emirates brand – it needed to be someone classy, stylish, and has modern global appeal. Penelope was the proper fit.
Competing for market share
For many years Emirates has held control of a giant portion of the worldwide air travel market. Nonetheless, it constantly seeks to expand its influence by opening latest routes and increasing its capability. Following the lifting of COVID-19 pandemic travel restrictions, Emirates, together with many other airlines, experienced a rush in demand for air travel. It has worked vigorously to maintain up with the demand, but demand continues to outpace capability growth despite its efforts.
Photo: Tom Boon | Easy Flying
While the airline is in a very good place amid the rise in demand, it sees this as a chance for substantial expansion. With growing demand comes a growing market. Countless airlines worldwide are profiting heavily from this travel rush, and Emirates desires to capitalize as much as possible because it expands its operations. Nonetheless, the airline will not be without its competition, as lots of the destinations it services are also serviced by other airlines. Hence, the increased commercial efforts. Through these efforts, it hopes to draw latest customers giving it additional fuel for its ambitious expansion plans.
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Source: AirlineRatings, ADAderna