Summary
- Norse Atlantic won’t operate London Gatwick to Los Angeles and Paris CDG to Recent York between mid-January and mid-March.
- The carrier will now have nine routes in February and not more than 35 weekly flights.
- Norse Atlantic have to be cautious about spreading itself too thinly while maintaining as consistent a schedule as possible.
Long-haul low-cost carrier Norse Atlantic continues to make changes to its winter network. It has suspended two routes: London Gatwick to Los Angeles and Paris CDG to Recent York. This chopping and changing because the season is underway is concerning and will damage its brand. It’s presumably designed to preserve money and is just not helped by having little feed, which underpins long-haul routes, despite partnerships.
Two US routes are suspended
Based on the carrier’s latest schedule filing with Cirium and reflected on its website, the changes are as follows. Mid-January and February are frequently among the many hardest months for demand.
- Gatwick to Los Angeles: the last flight is on January seventeenth, but back on March twentieth; n
- CDG to JFK: the last flight is on January sixteenth, but back on March twenty second;
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Norse Atlantic continues to try to make winter work. It has introduced various warmer weather winter-only routes (see later), made other offerings summer-seasonal, suspended routes for a part of the season, and cut frequencies and seats on the market on several remaining services.
Photo: Norse Atlantic
Now, nine routes in February
Examining the carrier’s February network as of December 4th shows the next will operate. It can have 34 to 35 weekly departures (double for each ways), down by almost a fifth versus its mid-January to mid-March plan last week.
- Gatwick-Orlando: day by day
- Gatwick-JFK: day by day (but six weekly at times)
- Gatwick-Barbados: five weekly;
- Gatwick-Miami: five weekly (see later)
- Gatwick-Montego Bay: 4 weekly;
- CDG-Miami: three weekly (4 weekly at times);
- Oslo-Bangkok: twice-weekly
- Berlin-Miami: weekly
- Oslo-Miami: weekly
The commonly low frequencies, reflecting winter demand and an absence of feed, are notable; it’s unclear if some routes have relationships with cruise firms or others.
Image: GCMap
Except for the necessity for schedule consistency, network concentration can be crucial. This refers back to the all-important need for an airline (like several business) to not spread itself too thinly. Yet within the examined period, Norse Atlantic will now have just three weekly services from CDG and Oslo and one from Berlin (!).
This approach adds costs and complexity and makes marketing and growing awareness tougher and expensive. Exclusively specializing in Gatwick until it reaches a great scale seems pretty sensible.
Photo: Vincenzo Pace | Easy Flying
Gatwick to Miami
Launched on September 18th, 2023, the 4,440-mile (7,146 km) route operates five times weekly. Yet the carrier’s website changes may be coming. In any case, many days are at what appears to be full fare, with ‘economy light’ (excluding a checked bag, food, etc.) at a quite eye-popping £1,147+ from the UK.
Image: Norse Atlantic
It’s unlikely that it has sold so many seats that the pricing reflects enormous demand. Still, it does mean changes are coming, but the looks of full fares is commonly a precursor to being cut. I might simply recommend maintaining a tally of it.
What do you make of all of it? Tell us within the comments section.