Summary
- Malaysia Airlines expands global reach with three latest routes announced at MATTA Fair.
- Concentrate on luxury travel market as consumer demand shifts towards premium services.
- Strong competitive edge despite existing low-cost carrier presence in latest destinations.
Malaysia Airlines is making big moves to boost its global reach. Over the previous couple of days, it has unveiled a powerful flurry of announcements. Firstly, the airline’s record-breaking financial performance after which the announcement of its global partnership with English soccer club Manchester United. To round off a trio of fine news, the airline revealed three latest routes have joined its network.
![Malaysia Airlines Manchester United Partnership (thumbnail)](https://static1.simpleflyingimages.com/wordpress/wp-content/uploads/2024/03/malaysia-airlines-manchester-united-partnership-thumbnail.png)
Malaysia Airlines Named Manchester United’s Official Airline
The airline’s network covers 577 million of 1.1 billion Manchester United fans
The gateway to Asia and beyond
As a member of the oneworld alliance, Malaysia Airlines offers connectivity to greater than 900 destinations in 170 territories worldwide. Today’s launch of three latest routes adds to its growing network, which recently saw the addition of three latest destinations in India.
Malaysia Airlines officially announced three latest routes in its network on the Malaysian Association of Tour and Travel Agents (MATTA) Fair, a serious industry trade fair in Kuala Lumpur. Launched on March 22, customers can now book direct flights from Kuala Lumpur, Malaysia, to Malé, Maldives, Da Nang, Vietnam, and Chiang Mai, Thailand.
From Kuala Lumpur To The World: The History Of Malaysia Airlines
The carrier has been around for nearly eight many years.
This brings the airline network to a complete of 16 destinations in Southeast Asia, and 13 in South Asia – each regions are among the many flag carrier’s key markets. Day by day flights to Malé will begin on August 1 this yr, while services to Chiang Mai will run at a five-weekly frequency starting August 15. Day by day flights to Da Nang will begin on September 24.
Chief Business Officer of Airlines, Malaysia Aviation Group (parent of Malaysia Airlines), Dersenish Aresandiran said:
“These routes will strengthen our position because the gateway to Asia and beyond, in keeping with our industrial elevation strategy.”
Entering low-cost territory
The Asia-Pacific region is increasingly dominated by low-cost carriers. Only a decade ago, budget airlines accounted for less than 14% of the whole seat capability within the region. Today, greater than 50% of the whole market share is held by low-cost carriers.
Photo: Rei Imagine | Shutterstock
Due to this fact, one might wonder what Malaysia Airlines’ strategy is in terms of expanding into destinations which have a big low-cost carrier presence. For instance, Malaysia’s largest carrier by fleet, AirAsia, flies direct to all three cities from its home base of Kuala Lumpur.
![A Malaysia Airlines Airbus A350 flying in the sky.](https://static1.simpleflyingimages.com/wordpress/wp-content/uploads/2023/11/shutterstock_1788500606-2.jpg)
Malaysia Airlines In Talks With Indian Carrier For Codeshare Deal
India is a very important international marketplace for the carrier.
It was 20 years ago, in 2004, that the Thai arm of AirAsia launched operations with flights between Chiang Mai and Kuala Lumpur. In 2011, the budget carrier began direct flights from Kuala Lumpur to Da Nang. Then, it began direct flights to Malé in 2015.
Despite AirAsia’s established presence in these destinations, Malaysia Airlines has a robust competitive edge: the increasing demand for premium travel. Consumer tastes within the region are shifting towards luxury travel, with the market predicted to grow at a compound annual growth rate of 8.6% between now and 2030, per Grand View Research.
As a full-service carrier, Malaysia Airlines prides itself on its premium service offerings. With its latest fleet of Boeing 737-800s and upcoming A330neos, free WiFi across all classes, revamped catering menu, and more, it’s confident that its will shine on its three latest routes.