KLM is launching a renewed push to champion local communities and their unique accents across the UK. The carrier offers three potential winners with authentic Welsh, Scottish, and North East accents the possibility to win a free pair of return flights to any KLM destination worldwide.
Anyone with one among the three accents can enter to grow to be the voice for SkyTeam carrier’s latest promoting campaign, ‘,’ and have their accent projected across local airwaves for everybody to enjoy.
What does it take to win?
The airline is celebrating its longstanding links to the UK’s local communities by in search of the accents that make them truly unique. KLM announced it’s looking for one of the best local tones, lilts, and intonations across Scotland, Wales, and the North East of England to voiceover its latest radio promoting campaign. The three major winners will receive a pair of return flights from the UK to a KLM destination of their selection from one among the 17 UK airports it flies from.
Six runner-up winners, to be chosen at random, will even receive prizes. Three winners will receive a pair of tickets to any KLM European destination of their selecting. One other three competitors will get a pair of return tickets to Amsterdam. All one must do to enter is to “let your true local voice shine” and record the next script:
“Flying KLM Royal Dutch Airlines right out of your local airport makes it easier to search out joy. Live latest experiences and reconnect with family members in over 160 destinations with quick transfers via Amsterdam, flying KLM.
Take off out of your local airport, find that feeling, fly it home. Fly home with so rather more than you departed with… Book at KLM.co.uk”
Photo: Jonathan Hendry | Easy Flying
All entries must last not than 30 seconds, and applicants may upload the voice or video message on the official website. The competition runs until 23:59 on July thirteenth.
Reaching the regions
In accordance with research conducted on behalf of the airline, over 1 / 4 of Brits nationwide claim to have modified their accent in some unspecified time in the future. The study around perceptions and feelings around regional accents found that various aspects led to this transformation, with people from Essex being most definitely to tone down their accents to avoid embarrassment.
The research also showed that individuals do not feel pleased with their accents in the event that they don’t hear them represented within the media and popular culture. One out of 5 people from the West Country or Birmingham couldn’t consider a star that appears like them, reinforcing the concept there’s something fallacious with how they speak.
On the subject of those that proudly stand by their accent in any scenario, Those from Liverpool and Scotland were overwhelmingly unlikely to tone down their accents. While 74% of Welsh people surveyed wouldn’t change their accent for anyone, citing it as an important a part of their identity. Fahmi Mahjoub, KLM General Manager for the UK & Ireland, expressed their pride to be a part of this project:
“KLM is proud to be championing local communities across the UK and celebrating their different accents, phrases and what makes them unique. We understand the importance of heritage, local communities and feeling connected to form and shape identity.
“We’re proud to make it easier than ever for Brits to travel from their regional communities to places all around the world via Amsterdam, in order that they can stay local and save
time, money, and energy when planning their next trip.”
Photo: Jonathan Hendry | Easy Flying
The Amsterdam hub has long offered passengers in regional UK destinations a simple connection to long-haul destinations. For some areas of the country, the flight to Amsterdam is definitely quicker than connecting via London, while the benefit of checking in at local airports reduces travel hassles.
Source: Swansea Bay News, Wales Online