The Spanish carrier Iberia and LALIGA (the country’s men’s top skilled football division) have reached a sponsorship agreement for the airline to turn into an official sponsor of the Spanish competition starting on the 23/24 season within the Latin American region, where Iberia is the primary European carrier.
A brand new partnership
The sponsorship between Iberia and LALIGA will bring different sorts of activations, events, and content for fans in Latin America. Each organizations are deeply popular on this region; on one side, Iberia offers the most important variety of flights between Europe and Latin America, with an excellent presence in cities similar to Mexico City, Bogota, and Buenos Aires, and employing its flagship aircraft, the Airbus A350; on the opposite, teams similar to Real Madrid and Barcelona have large fandoms within the region.
Photo: Iberia.
Moreover, the sponsorship coincides with key moments for each firms. For Iberia, the airline is strengthening its capability to the markets in Latin America this yr, operating flights to 18 destinations in 16 countries. This growth has allowed Iberia to realize record flight numbers, the airline said in an announcement. Meanwhile, LALIGA is celebrating a significant brand evolution. Fernando Candela, President and CEO of Iberia,
Finally, each Iberia and LALIGA have recently been recognized as leading firms and organizations in Spain. LALIGA is considered one of the 50 most beneficial organizations in line with a Brand Finance rating. Iberia is the most beneficial brand related to the tourism sector in Spain.
Iberia Express holds a rap concert in mid-flight
On July 5, Iberia Express held a flight between London Gatwick and Madrid Barajas, which was the official flight for the Mad Cool Festival, which is going down between July 6 and eight in Madrid, and it’s one of the vital essential musical festivals for Spanish music.
Photo: Iberia Express.
Throughout the trip, passengers received a welcome pack with various gifts, similar to luminous bracelets, stickers, suitcase identifiers, and sunglasses. Additionally they enjoyed a live performance by British singer and rapper Girli, who is part of this yr’s line-up.
Yvonne Gala, Marketing Director at Iberia Express, said,
Photo: Iberia Express.
The plane which operated the flight has a special livery with Mad Cool’s logo on the side. This aircraft, registration EC-JDM, was revealed in February as a part of the airline’s sponsorship of the music festival. It’s an Airbus A321ceo with 220 seats, all in economy. It’s owned by Aircastle and has at all times operated for Iberia or Iberia Express because it was delivered in 2004.
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