Summary
- Etihad Airways pulled off an incredible stunt by having a team of skydiving musicians play the ‘Mission: Unattainable’ theme song while free-falling from 13,000 feet within the air at 120 miles per hour.
- The success of this stunt was as a result of the meticulous training and preparations. They found musicians who were also expert skydivers and provided them with custom riggings to play their instruments while skydiving safely.
- The hours and weeks of practice paid off, creating an unattainable skydiving orchestra and pushing the boundaries of what is feasible.
Remember when Emirates placed a stuntwoman on top of the Burj Khalifa and had the world going right into a frenzy at how the airline managed to drag off such a improbable feat? Fast forward to today, and one other Gulf carrier has joined in on the acute fun after Etihad Airways did a mid-air orchestra to have fun the launch of a well-anticipated movie.
Yes, we’re definitely talking about an Etihad Airways team professionally playing the movie’s iconic theme song while on a jaw-dropping skydive from tens of hundreds of feet within the air at exceptionally high speeds – all without missing a single note or beat and landing safely with style. How, when, where? Let’s dive right in.
An unattainable mission for Etihad
To have fun the launch of the movie ‘Mission: Unattainable – Dead Reckoning Part One’ and as a part of its partnership with Paramount Pictures, Etihad Airways released a video on all its social media platforms. Many thousands and thousands watched this video as everyone was awed to see the airline’s team performing a stunt that had genuinely never been done before.
This stunt saw a team of skilled skydiving musicians playing the immediately recognizable ‘Mission: Unattainable’ movie theme song as an orchestra – consisting of the conductor, a violinist, a guitarist, a bassist, and a drummer while free-falling from 13,000 feet at 120 miles per hour through the air. Not a single beat or note of the song was missed throughout the performed stunt.
Etihad’s preparation for the mission
While all of it sounds unattainable for this stunt to have been conducted flawlessly and safely, Etihad Airways undoubtedly did it and fittingly named the project ‘At Etihad, Nothing Is Unattainable.’ And to finish this mission, the airline and its promoting agency Impact BBDO needed to do the unattainable – to search out talented musicians who also occur to be expert skydivers.
Once this unique and specialized team was found, the stunt choreographers at all times needed to prioritize each member’s safety, which is why the stunt took weeks of preparation. Each skydiver was given their a part of the music to practice and learn by heart, which they needed to give you the option to play perfectly despite the wild environment while skydiving.
Custom riggings were also made for every instrument to make sure the skydivers could safely and adequately play and pull their parachutes when the time got here. Through each practice stunt attempt, an expert skydiving cinematographer jumped with them to capture all of it, including group shots where each instrument affected the speed at which they fell. Tweaks were made after each practice till everyone was satisfied.
Mission achieved for Etihad
And the hours and weeks of practice and preparation paid off, as Etihad Airways was undoubtedly capable of create an unattainable skydiving orchestra of its own and further emphasize the stunt project’s name – about how the airline pushes boundaries, ensuring that nothing is unattainable to realize.
While it’s overall a superb marketing move when airlines successfully pull off such stunts, it is also quite intriguing to see how far they’re willing to first take into consideration after which push through such mind-blowing boundaries to make these stunts right into a reality. It is also at all times curious to wonder which airline will probably be next in trying something similarly wild.
What did you’re thinking that of the airline’s stunt maneuver? Tell us within the comments below.