Summary
- Emirates has prolonged its partnership with Arsenal until 2028, solidifying their 17-year relationship and continuing to support the team in various ways.
- The partnership goes beyond sponsorship, with Emirates Stadium being named after the airline, and initiatives just like the ‘Global Gooners’ program that supply fans free air travel and stadium tickets.
- This partnership has been mutually helpful, as Emirates gains exposure to a world fanbase while Arsenal receives financial support and travel advantages from the airline.
Emirates has renewed its partnership with British football club Arsenal, extending its deal until 2028. The 2 have enjoyed 17 years together since teaming up in 2006.
Emirates and Arsenal to proceed partnership
Dubai-based carrier Emirates has prolonged its long-running partnership with Arsenal until at the least 2028 – its previous agreement was on account of expire at the top of the 2023/24 season. The announcement got here on the eve of the annual Emirates Cup, a pre-season tournament pitting Arsenal against among the world’s top sides. Arsenal would find yourself defeating French outfit Monaco via a penalty shootout this 12 months, capping off a memorable day for Emirates.
Sir Tim Clark, President of Emirates, said,
While no details have emerged on the financials of the deal, the previous agreement was value around £40 million ($50.7 million) a 12 months to Arsenal. Emirates will proceed its streak because the English Premier League’s longest-running shirt sponsors (since 2006), just three years ahead of fellow UAE carrier Etihad Airways’ take care of Manchester City.
Football teams will ordinarily have a essential shirt sponsor taking over a outstanding position on their kit, however the Emirates-Arsenal partnership runs lots deeper than that. Perhaps most outstanding is the stadium naming rights, with Arsenal’s 60,000-seater home in London named Emirates Stadium.
Photo: Emirates
The 2 partners recently launched the ‘Global Gooners’ initiative, which gifts Arsenal supporters from all over the world free air travel and stadium tickets to observe their favorite team. Emirates’ presence all over the world has helped Arsenal boost its exposure to a world fanbase, while the English Premier League attracts billions of viewers each season.
Arsenal’s Chief Industrial Officer Juliet Slot added,
Having a serious airline as a partner also has its perks within the traveling department – Emirates flies the team around on its pre-season tours and has decorated a few of its aircraft in Arsenal colours, corresponding to this Airbus A380.
Neighboring carrier Etihad Airways sponsors incumbent Premier League champions Manchester City – its take care of City can also be far-reaching, featuring stadium naming rights. Qatar Airways is one other outstanding sponsor within the footballing world, supporting European giants Barcelona and Paris Saint Germain.
Emirates also sponsors Italian football team AC Milan and Spanish side Real Madrid, although its relationship with each side is just not as extensive as its Arsenal partnership.
Are you glad to see Emirates extend its partnership with Arsenal? Which airline would you would like your favorite sports team to partner up with? Tell us within the comments.