Global drone light show pioneers, Celestial, showcased their expertise in advanced entertainment technology by orchestrating a mesmerizing drone display to mark the launch of the Samsung Galaxy S24 cell phone. The event, held overlooking the River Thames, featured a panoramic performance utilizing 552 drones to raise the Samsung product launch right into a recent realm of creativity and innovation.
Collaborating with agencies Taylor Herring and St Mark’s Studios, Celestial successfully brought the creative concept to life, immersing the audience in a charming experience that transcended the unusual. The drone animations, inspired by the Galaxy theme, transformed the night sky right into a celestial canvas, featuring enchanting objects from our solar system and beyond.
Celestial, aptly named for its connection to the Galaxy launch, played a pivotal role within the project, leveraging its extensive track record in delivering drone light shows for a myriad of world brands. Tony Martin, co-founder and CEO at Celestial, expressed excitement concerning the collaboration, stating, “It’s exciting to work with Taylor Herring, St Mark’s Studios, and Samsung to showcase the head of mobile technology through the use of the head of advanced entertainment technologies – Celestial’s drones!”
The coordination between Celestial and Taylor Herring ensured the seamless realization of the creative vision. Liam Simpson, Head of Production at St Marks Studios, praised Celestial’s knowledge and expertise, highlighting their contribution in bringing Samsung’s recent Galaxy AI technology to life in a spectacular way. Simpson remarked, “The knowledge and expertise of the Celestial team allowed us to deliver this project and produce Samsung’s recent Galaxy AI technology to life in a spectacular way.”
Commenting on the collaboration, Tony Martin shared his enthusiasm, stating, “We look ahead to audiences in London and beyond having fun with the spectacle and to the chances of future projects with such amazing clients.”
Learn more about Celestial here.
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