Summary
- British Airways is celebrating Diwali by running a brand new advert that showcases the efforts of its employees in helping passengers reconnect with their families in the course of the festive season.
- The advert features Indian-based airline personnel listening to voice messages from family and friends, highlighting what they miss probably the most about celebrating Diwali at home.
- Along with the advert, British Airways is offering special fares on flights to India in the course of the festive season and recently launched a brand new safety video showcasing its redesigned cabin crew uniforms.
British Airways is airing its recent advert to rejoice Diwali, a primarily Indian tradition. The airline goals to rejoice those traveling home in the course of the festive season or missing the occasion away from their families. The brand new advert features Indian-based airline personnel listening to their family and friends’s voicemail messages.
The airline will run 15-second and 30-second adverts between October 20 and November 11 to rejoice Diwali. The advert will run on various television and social media sites, including the Cricket World Cup.
The brand new advert
British Airways is doing yet one more campaign to please its passengers and crew who rejoice Diwali. The airline shows the efforts of its employees in ensuring passengers are reconnected with their families and friends in the course of the festival.
Photo: Senohrabek | Shutterstock
They work across the clock to supply a seamless journey to those that wish to go to their family members in the course of the festive season. The Director of promoting at British Airways, Hamish McVay, expressed his enthusiasm for the brand new advert by saying,
“Annually thousands and thousands of individuals all over the world gather to rejoice Diwali, the festival of lights, and we all know that making the journey home to be with family members is so necessary. Our persons are on the very heart of this campaign as we desired to thank them for helping families and friends reconnect in the course of the festival. Joyful Diwali to all our customers and colleagues.”
The brand new advert features an Indian-based cabin crew, Service Advisor, and Customer Service Agent at Delhi airport. The actors take heed to voice messages from family and friends in the course of the Diwali season. The actors show what they miss probably the most about celebrating Diwali with their family at home. Based on the British Airways cabin crew member Akash, who can also be the actor within the advert,
“London is doubtless my second home. It’s a spot that never fails to impress me, the vibe, the texture, the love. There’s nothing quite like sitting at the highest of a Double Decker bus, walking across the London bridge or visiting mini Punjab in Southall. Once I’m flying I do miss my home-cooked vegetarian food, and naturally my wife and fogeys, however the UK really is my home away from home after 12 years as British Airways cabin crew.”
Photo: Ceri Breeze | Shutterstock
The airline also runs special fares on its flights to India in the course of the festive season. British Airways flies 3x each day to Mumbai, 2x each day to Delhi, and operates each day services to Hyderabad, Chennai, and Bengaluru.
The airline recently launched a brand new safety video showcasing its redesigned cabin crew uniforms. The airline claims that adding various recent options to the uniform took over five years to finish. The airline is keen to be more inclusive through its uniform options, the rollout of which is ongoing.
What are your thoughts on the brand new commercial campaign from British Airways in the course of the Diwali season? Have you ever traveled with British Airways recently? Share your experience within the comment section.