Summary
- avianca has simplified its ticketing system, offering just 4 sorts of fares to draw passengers with an easy and accessible fare system.
- The essential fare includes limited advantages, while the classic fare offers a checked bag, and free seat selection.
- The flex fare includes all the advantages of the classic or basic fare, with additional perks like extra-legroom seats.
On January twenty fifth, South American legacy carrier avianca announced a significant simplification of its ticketing system and now offers just 4 sorts of fares. On most international flights, the carrier will now offer basic, classic, and flex fares within the economy cabin and business class tickets within the premium cabin.
These latest fares might be effective on Thursday and might be rolled out across the airline’s network, including on flights to and from Brazil, Europe, and america. The carrier has continued to focus on an elevated customer experience, with as much as 14 complimentary products made available to passengers on most tickets, including additional baggage and seat selection.
This move is the newest in avianca’s attempts to proceed attracting traffic from each Brazil and america, and a simplified booking process should make the carrier’s services much more attractive. All of this comes on the heels of an October 2023 rebranding effort that saw the airline revamp its business model to focus on more of the low-cost market.
What does each sort of ticket offer?
Probably the most bare-bones ticket a passenger should buy is expectedly the fundamental fare, which incorporates relatively little beyond what one would expect of a budget airline ticket. Those with basic tickets can have one personal item and one 10-kilogram carry-on bag and are able to ascertain in via the carrier’s mobile app.
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For those in search of a bit of more when it comes to offerings, the classic fare is prone to be a greater deal. This ticket features a checked bag and allows passengers to ascertain in on the in-person counter on the airport or on the mobile app. Those with classic tickets are also entitled to free seat selection and are in a position to accumulate LifeMiles while on their flight.
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Probably the most extensive economy ticket is the flex fare, which incorporates all the advantages of a classic or basic ticket, but with much more to supply. Passengers can select extra-legroom seats like those within the emergency exit rows and may cancel or change their ticket at any time while bearing no additional cost.
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For the perfect passenger experience and the very best level of comfort, one should look to the premium cabin. Business class passengers can bring not one but two checked bags and are also in a position to benefit from the comfort of the cabin’s lie-flat seats, premium meals, and the airline’s luxury lounge.
A simplified business model
By reducing its ticket offerings to simply 4 classes, avianca hopes to draw passengers with an easy and accessible fare system. The airline’s rhetoric has also been quick to support this perspective, with the carrier’s Industrial Director, Manuel Ambriz, sharing the next words in a press release alongside the announcement:
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At the top of the day, avianca is targeting expansion and can likely must compete with each legacy carriers and budget airlines alike. With a refined ticket system, booking flights with the airline might be easier and simpler than ever.
Following the collapse of major Colombian low-cost carriers Ultra Air and Viva Air, the nation’s low-cost market is ripe for expansion. With a simplified business model and ticketing system, avianca might be in an ideal position to cater to this travel demographic.