Summary
- Tata’s Air India revamp includes recent Airbus and Boeing orders.
- Enhanced Flying Returns program to be rolled out & system upgrade on April 3.
- Air India specializing in frequent flyers’ perks to make sure loyal customer base.
Under Tata’s reinstated ownership of Air India, the group began drastically revamping the airline. Notably, it now operates the Airbus A350 and has made a large-scale order for the widebody. The airline also ordered six Boeing 777Xs. Nevertheless, it’s going to be long before passengers can experience the total extent of the renewed Air India experience. The carrier might be, nevertheless, capable of enjoy a number of the enhancements coming to the Indian flag carrier’s frequent flyer program, Flying Returns.
![Air India new Airbus A350.](https://static1.simpleflyingimages.com/wordpress/wp-content/uploads/2023/11/f_hibc7biaagden.jpg)
More A350-900s And A321s: Air India Makes Changes To Its Massive Airbus Order
The airline’s revised Airbus order looks quite different now.
In accordance with airline loyalty specialist Loyalty Lobby, the airline reportedly sent an email stating that it’s rolling out an “enhancement” to its Flying Returns program on April 3 that can apply to flights taken the day before (April 2).
Photo : Air India
The e-mail also suggested the airline will perform a system upgrade on the night of April 2.
For those who are an Air India Flying Returns account holder, please note that in case your account was inaccessible between April at 21:00 Hrs to 23:59 Hrs IST, it is predicted because the airline was reprogramming the interface ahead of the relaunch.
Together with this email, the loyalty specialist website also reported that the airline sent the next two images :
While not much is understood in regards to the perks, earning miles through day by day purchases is increasingly common. Through partnerships with bank card firms like Amex, other airlines like British Airways, Delta, and even Air France-KLM allow their frequent flyers to generate miles without flying. Essentially the most intriguing poster is the one which mentions being treated like a star. Would it not mean gaining access to private shows resembling live shows? Does it mean a revamp of their priority boarding protocol? There are only 4 days left until the whole world finds out.
Frequent Flyers: the most respected passengers.
Seeing that Air India is revamping its Flying Returns program is great news for the full-service carrier. It’s because frequent flyers play a necessary role in its business. Those customers have chosen to favor an airline over its competitors and, on average, would fly a minimum of once a month. They’re considered loyal returning customers. By ensuring they get one of the best possible treatment, airlines ensure they keep returning.
Photo: Eurospot
Most airlines give select status holders perks resembling priority boarding, lounge access, or complimentary upgrades. Others occasionally get more creative by generating a sensation of exclusivity, as SAS did with its destination unknown campaign, offering a free flight to a handful of lucky customers to a destination they’ll only discover on the day.
Bottom line
Air India is making a strategic move by upgrading the perks of its frequent flyer program. From a communications perspective, the announcement is good. The airline generates anticipation by not leaking any perks until the announcement date but as a substitute posting teaser images. More people will discuss Flying Rewards, potentially generating recent accounts and paving the best way for a renewed loyal customer base, which is right for an airline within the strategy of a bottom-up revamp.