Summary
- Air India Express celebrates diversity and meaningful connections through a percussionist performance on a brand-new aircraft at Wings India 2024.
- The performance featured 45 different percussion instruments representing the 45 destinations Air India Express connects to.
- Air India Express received the Sustainability Champion Award on the event and unveiled a novel tail art design inspired by Kalamkari art.
Air India Express finished the day in style with a concert for audiences on the apron, with the most effective stage possible for an aviation event: a brand-new aircraft. The airline brought on the renowned percussionist Padma Shri Awardee Sivamani to perform and mesmerize the audience at Wings India 2024.
The concert
The brand-new Boeing 737 MAX 8 (registered VT-BXH), named ‘Kalamkari,’ became the backdrop for an epic concert that culminated in an incredible percussionist accompaniment to the airline’s sonic identity. The theme of the performance was meaningful connections across cultures, people, and communities, a core a part of Air India Express’s brand identity.
To showcase India’s musical and cultural diversity, the performance featured 45 different percussion instruments flown in nationwide. The instruments represented the 45 destinations that Air India Express connects to in India, Asia, and the Middle East.
Sivamani is understood worldwide for his exceptional skills and utilizes traditional instruments from many alternative regions of India, including the Chanda, Dhadd, Dhol, Dholki, Dolleh, Dumru, Folk Drum, Gommat, Idakka, Khol, Mridangam, Nagada, Pambai, Shamel, Tabla, Tambourine, Tasha, Tavil, Tapey, Thamte, Thimila, Thumbak Naari, and the Udukkai.
Photo: Air India Express
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The corporate will even reportedly showcase the inside of the brand new aircraft on the event.
Award winner
The airline received the Sustainability Champion Award on the event. Chief Marketing Officer of Air India Express, Siddhartha Butalia, spoke briefly in regards to the award, the event, and what it means to the airline:
“Because the launch of the Air India Express brand identity and positioning in October 2023, we now have taken great pride in celebrating the artistic talent and variety of India and the international regions we fly to, making meaningful connections between people, cultures, and communities with a way of unique Indian warmth, a recent premium sensibility, and a more conscious emphasis on sustainability’
“We’re delighted to have been recognized as ‘Sustainability Champion’ at Wings India 2024, to unveil the ninth of our unique tail art designs in our ‘Patterns of India’ theme, and to bring to life our brand sonic identity in its various renditions, with an energy and vibrancy encapsulated in today’s percussionist performance on the tarmac on the inaugural public viewing day of Wings India 2024.”
Photo: Air India Express
Air India Express was the one business airline to be a component of a flying display on the Wings India event, during which it unveiled the brand new aircraft, with its unique tail featuring Kalamkari art. Kalamkari is a centuries-old traditional art form unique to India and originated within the regions of Andhra Pradesh and Telangana.
In the course of the flying display, Air India Express pilots showcased their skills and the capabilities of the Boeing 737 MAX 8 with a number of maneuvers that the general public rarely witnesses, including short-field takeoffs and landings, low-level runs, and climbing turns.