Summary
- Qatar Airways has partnered with Formula 1 and will probably be the title sponsor for 3 races this season, including the Qatar Airways Grand Prix.
- The airline has revealed a special livery on one among its Boeing 777-300ERs, featuring the Formula 1 logo and a driver on the fuselage.
- The livery will likely remain on the aircraft until the tip of this 12 months or early next 12 months, despite the partnership lasting until 2027.
Earlier this 12 months in February and after just a few rounds of rumors, the multi-year partnership between Formula 1 and Qatar Airways was officially announced. This recent partnership would see the airline taking the title sponsorship of three races this season, including trackside and digital branding inventory that will probably be showcased to Formula 1’s worldwide audience.
Official airline of Formula 1
And for under the second time in history, the race will head back to Qatar for the Qatar Airways Grand Prix from October sixth to the eighth as one among the sponsored races this season. Given such a rare race occurrence, one can bet loads of motorsport fanatics will probably be rushing into the country to catch the live driving motion – and the oneworld alliance member will undoubtedly make the most of this demand to ramp up marketing.
Besides the trackside and digital branding inventory, Qatar Airways being the official global partner and airline of Formula 1 signifies how an aircraft sporting a really special livery was undoubtedly within the works in support of this recent partnership and to lift awareness about all of the motorsport events going down in Qatar this 12 months. But what aircraft will or not it’s, and what is going to the livery appear to be?
Revealing the Formula 1 livery
The long-awaited reveal finally happened just a few days ago when the airline posted a brief video across all its social media platforms, although the aircraft has been flying in the brand new colours since two weeks ago. And contrary to the initial popular belief that the airline’s flagship Airbus A350 or the Boeing 787 Dreamliner will bear the special livery, it’s one among its Boeing 777-300ERs that was chosen.
Registered A7-BEL, the Boeing widebody last flew with the usual Qatar Airways livery on July 18th before being temporarily grounded for 2 weeks in Doha as the brand new sporting livery was applied. Interestingly, this aircraft was also one among a handful inside the airline’s fleet that had the FIFA World Cup logo painted on its rear end from October last 12 months till February this 12 months, when Qatar hosted the worldwide sporting event. So perhaps it is not surprising why A7-BEL was picked this time.
And in higher detail, the special livery – dubbed the ‘Official Global Airline Partner of Formula 1’ special livery, shows the Formula 1 logo on the rear end of the fuselage, with a driver shown on the forward section just before the Qatar Airways title. The airline’s signature color palette of purple, maroon, and black was used to make sure the Formula 1 aspect of the brand new livery blended seamlessly with the remainder of the usual Qatar Airways livery.
Bottom line
While it is comparatively easy, the special livery is pretty much designed to develop into a visible treat for passengers and planespotters alike. Given how special liveries work, A7-BEL will likely wear its recent colours at the very least until the tip of this 12 months or early next 12 months. And despite the partnership lasting till the tip of the 2027 season, the livery will likely be scrubbed way before that.
What do you’re thinking that of the special livery? Tell us within the comments below.